From Inbox to Conversion: Effective Email Marketing Techniques for Modern Businesses

Have you ever wondered how to directly connect with millions of potential customers, capturing their attention and interest? Good news — you already have the tool! It’s called email marketing, and it’s a game-changer for businesses of all sizes.

But here’s the catch: inboxes are crowded, attention spans are short, and boring emails just get ignored. With the right strategies, though, your emails can stand out, driving sales and turning casual readers into loyal customers.

So, how do you rise above the noise and become an email marketing pro? Get ready to dive into the most effective techniques to transform your emails from overlooked to unforgettable, converting clicks into loyal fans.

Email Marketing: The Smart Choice for Success

Why should you focus on email marketing? Even with the rise of social media and other digital channels, email is still a key part of a successful marketing strategy. Here’s why:

  • Direct Access: Social media algorithms can limit your reach, but emails go straight to your audience.
  • Personalization: You can tailor emails to make your audience feel special and understood.
  • High ROI: According to the Data & Marketing Association, email marketing can earn $42 for every $1 spent, making it one of the most cost-effective marketing strategies out there.

Ready to learn the techniques that can supercharge your email marketing? Let’s get started!

1. Create a High-Quality Email List: Engage and Grow Your Audience

What is the secret to email marketing success? Having a list of people who actually want to hear from you! Here’s how to build it:

  • Offer Something Awesome: Nobody gives away their email for nothing. So, give them a reason to sign up! This could be a free guide, a special discount, or exclusive access to something cool. Make it something they’ll love!
  • Sign Up Made Easy: Don’t make joining your list a chore. Place clear and simple signup forms on your website, blog, and social media pages. The easier it is to join, the faster your list grows!
  • Show You are the Real Deal: People trust others who trust you. So, show them testimonials from happy customers or how many people are already on your list. This makes you seem trustworthy and your emails more exciting!

2. Not All Inboxes Are Created Equal: Segment Your Audience

Imagine sending the same birthday card to your grandma and your teenage nephew. A bit off, right? That’s why “segmenting” your email list is like having a superpower for email marketing. It lets you treat everyone like an individual, not a faceless mass.

Here’s the deal: not everyone on your list has the same needs or wants. Some might be young and budget-conscious, while others prioritize luxury brands.

Segmentation helps you sort your subscribers into groups based on things like:

  • Age, location, and income: Picture a cool new gadget. You’d advertise it differently to a teenager with allowance money versus a working professional.
  • What they’ve done before: Did someone buy hiking boots? Maybe send them emails about cool trails. Did someone just browse your furniture section? Highlight your comfy couches!
  • What they like: If someone signs up for your music newsletter, don’t spam them with recipes!

By segmenting your list, you can send emails that are truly relevant and interesting. This makes them more likely to get opened, clicked on, and ultimately lead to more sales!

3. Subject Line Superpowers: Turn “Delete” into “Open”!

Your subject line is like a movie trailer for your email – it needs to grab attention! Here’s how to write subject lines that make people want to click “open”:

  • Be Brief and Clear: Get straight to the point! Tell people what your email is about in a clear and simple way. No need for fancy words they might not understand.
  • Create a Buzz: Use words that make people curious or excited. “Limited Time Offer” or “Don’t Miss Out!” can create a sense of urgency and encourage them to open your email right away. But be honest! Fake urgency can hurt your reputation.
  • Personal Touch: People love feeling special. Including someone’s name in the subject line, like “Hey [Name], Check Out This Deal!” can grab their attention and increase the chances they’ll open your email.
  • Emojis: Use Them Wisely: A smiley face or a thumbs-up emoji can make your subject line stand out. But don’t go overboard! Use them sparingly and only if they make sense for your message.

4. Make Your Emails Awesome: Stuff People Want to Read!

Nobody wants to open emails that are just boring ads. So, how do you make yours something people actually look forward to? Here’s the secret: fill them with awesome stuff!

  • Teach Something Cool: Share tricks, tips, or interesting facts related to your business. Think workout routines if you sell fitness gear, or delicious recipe ideas if you run a bakery.
  • Secret Deals Just for Them: Make your subscribers feel special with exclusive discounts or early access to new products. It’s a great way to show your appreciation and keep them coming back for more.
  • Tell a Story: People love a good story! Share success stories from your customers, interesting industry news, or even a fun anecdote from your company. This makes your emails more interesting and memorable.
  • Tell Them What to Do Next: Every email needs a clear call to action (CTA). Think of it as a gentle push. Whether it’s “Shop Now,” “Learn More,” or “Sign Up,” make sure your CTA is easy to find and tells people exactly what you want them to do next.

5. Optimize Your Emails for Mobile: Look Great on Any Device

Most people check email on phones, not computers! If your emails don’t work on phones, you are missing a lot of readers! Here is how to make your emails mobile-friendly:

  • All Screens Welcome: Ensure your emails look great on any device by using a responsive design. This means your email layout should adjust to different screen sizes.
  • Keep It Short: Make your content brief and to the point. Long paragraphs are difficult to read on small screens. Use bullet points and short sentences to make your emails easy to read.
  • Big, Easy Buttons: Don’t make people hunt for what to do next! Make your buttons nice and big, so they are easy to tap on a phone screen. This makes it easier for users and boosts the chances of conversions.

6. Grade Your Emails: Are They Passing the Test?

Wondering if your emails are hitting the mark? Give them a little test! Here’s how:

  • Experiment: Try different versions of your emails — vary the subject lines, content, images, and call-to-action buttons. Send these variations to small groups and see which gets the best response.
  • Track Results: Monitor key metrics like open rates, click-through rates, and conversions. These numbers show how well your emails are performing and where you can improve.
  • Learn and Adapt: Use the data to refine your emails. If something isn’t working, tweak it. The more you test and adjust, the better your emails will become!

7. Stay Regular, Be Yourself, and Look Familiar!

Nobody likes a friend who disappears for months, right? The same goes for email marketing! Here’s how to be a reliable email sender your subscribers will love:

  • Pick a Routine: Decide how often you want to email, like every week, two weeks, or once a month. Stick to it! This helps people know when to expect your messages and keeps things organized on your end.
  • Be You! Imagine your emails have a personality. Are they fun and friendly, serious and professional, or maybe a bit quirky? Whatever it is, keep it consistent throughout your emails! This helps people recognize your brand and builds trust.
  • Same Look, Different Message: Think of your emails like wearing a recognizable outfit. Use similar colors, fonts, and images each time. This makes your emails instantly familiar and reinforces your brand in their minds.

8. Make Emails Personal and Powerful!

Email marketing isn’t just about pushing products. It’s about building a connection with your audience, like a supportive team. Here’s how to make it more personal and powerful:

  • Talk Back and Forth: Encourage people to reply to your emails! Ask questions, see what they think, and even answer their messages. This two-way conversation builds a sense of community and makes them feel like they matter.
  • Help Them Out: Not every email needs to be a sales pitch. Share useful info that helps people solve problems or reach their goals. This shows you care about them and makes you an expert, not just someone trying to sell stuff.
  • Show You Care: Express gratitude to your subscribers for being great! Send a “thank you” email, offer rewards for their loyalty, or highlight their achievements. Making them feel valued helps build a strong connection.

9. Email Rules: Stay Legal and Keep Readers Happy!

Email marketing has some rules, kind of like traffic laws. Following them keeps you out of trouble and makes your subscribers happy. Here’s what you need to know:

  • Permission to Email: Always ask people for permission before emailing them. Make it clear and easy for them to say “yes” or “no” to your emails.
  • Easy Escape: Give people a clear way to unsubscribe from your emails if they don’t want them anymore. Respect their decision and remove them from your list quickly.
  • Privacy Matters: Treat your subscribers’ information like a secret. Be clear about how you collect, use, and store their info. Trust is key in email marketing.

Following these simple rules keeps you legal and helps you build strong relationships with your subscribers!

10. Automate Your Emails to Save Time and Engage More

Tired of spending hours sending emails? Automation can help! Here’s how it can save you time and keep your subscribers happy:

  • Welcome New Subscribers: Set up automatic emails that greet new subscribers. It’s a great way to introduce yourself and offer helpful info right away.
  • Helpful Reminders: Create a series of automatic emails that help people learn more about your stuff over time. Think of them like gentle reminders with useful info.
  • Win Them Back: Set up automatic emails to reconnect with folks who haven’t opened your emails in a while. Offer a discount or ask their opinion to see how you can win them back.

Automation lets you send the right emails at the right time, saving you a ton of time and keeping your subscribers engaged!

Turn Your Emails into Sales: Start Today!

Stop flooding inboxes! Imagine creating real connections with your readers, giving them valuable info, and helping them become happy customers. That’s the magic of effective email marketing!

These techniques – from building a great subscriber list to crafting awesome subject lines and sending helpful content – are your key strategies. They’ll transform your emails from unread messages to sales champions!

Ready to stop your emails from being ignored and see amazing results? Start using these ideas today. It’s not just about sending emails; it’s about creating connections that boost sales. Use these techniques to engage with your audience like never before and watch your business grow!

Dominating YouTube Marketing in 2024: Your Blueprint for Success

YouTube continues to be a powerhouse platform for content creators, marketers, and businesses aiming to capture the attention of millions worldwide. As we move into 2024, the landscape of YouTube marketing has evolved, offering new opportunities and challenges. This comprehensive guide will provide you with the strategies you need to succeed on YouTube in 2024, helping you to build a loyal audience, create engaging content, and monetize your channel effectively.

The Importance of YouTube Marketing in 2024

In an era where video content reigns supreme, YouTube remains at the forefront. Every day, over a billion hours of video are watched on YouTube, making it a crucial platform for reaching a vast audience. Whether you’re an aspiring influencer, a small business owner, or a large corporation, leveraging YouTube can significantly boost your online presence and brand recognition.

Understanding Your Audience: The Key to YouTube Success

To thrive on YouTube, you need a profound understanding of your target audience. Knowing who they are, what they like, and the challenges they face enables you to create content that truly resonates with them.

Identify Your Target Audience: Start by defining the demographics of your ideal viewers, such as their age, gender, location, and interests. Are you catering to tech enthusiasts, beauty aficionados, or fitness fanatics? Clearly identifying your audience helps you craft content that speaks directly to their preferences and needs.

Analyze Viewer Behavior: Leverage YouTube Analytics to gain valuable insights into your audience’s viewing habits. What types of videos do they prefer? How long do they stay engaged? By understanding these patterns, you can tailor your content to maintain viewer interest and keep them coming back for more.

Engage with Your Community: Actively interacting with your audience is crucial for building a loyal community. Engage with viewers through comments, social media, and community posts. Ask for their opinions and feedback to gain a better understanding of their preferences.

Crafting Compelling Content: Quality Over Quantity

Creating high-quality content remains the cornerstone of a successful YouTube channel. In 2024, viewers expect polished, professional videos that deliver real value.

Invest in Good Equipment: Quality equipment can significantly enhance your video production. While you don’t need to spend excessively, high-definition cameras, quality microphones, and proper lighting can make a noticeable difference. These investments help you produce clear, visually appealing videos that attract and retain viewers.

Plan Your Content: Develop a content calendar to maintain a consistent posting schedule. Plan your videos around trending topics, seasonal events, and viewer interests. This strategic approach ensures that your content is relevant and timely, increasing the likelihood of engaging your audience.

Focus on Storytelling: Engage your audience with compelling narratives. Whether you’re creating tutorials, vlogs, or product reviews, a well-crafted story keeps viewers invested in your content. Storytelling not only makes your videos more interesting but also helps in building a connection with your audience.

Edit Professionally: Use video editing software to refine your videos. Cut out unnecessary parts, add smooth transitions, and include graphics to enhance the visual appeal of your content. Professional editing can transform a good video into a great one, making it more enjoyable for your viewers.

Mastering SEO: Making Your Videos Discoverable

Search Engine Optimization (SEO) is essential for ensuring your videos are easily discoverable on YouTube. By optimizing your content, you boost your chances of appearing in search results and recommendations.

Keyword Research: Start by identifying relevant keywords that your audience frequently searches for. Utilize tools like Google Keyword Planner, TubeBuddy, and VidIQ to discover popular search terms.

Optimize Titles and Descriptions: Create catchy, keyword-rich titles and detailed descriptions for your videos. This not only enhances your SEO but also provides viewers with a clear understanding of what your video is about. A well-crafted title and description can significantly increase your video’s click-through rate.

Use Tags Effectively: Tags are essential for helping YouTube grasp the context of your videos. Utilize a mix of broad and specific tags to encompass different elements of your content, enhancing the chances of your video being found through various search queries

Design Attention-Grabbing Thumbnails: Thumbnails serve as the first visual impression of your video. Create custom thumbnails that are visually appealing and accurately reflect your video’s content. An eye-catching thumbnail can significantly increase clicks and views.

Leverage Closed Captions and Transcripts: Adding closed captions and transcripts to your videos not only makes them accessible to a broader audience, including individuals with hearing impairments, but also enhances your SEO. Transcripts provide additional text for YouTube’s algorithm to crawl, potentially boosting your video’s search ranking.

Building a Community: Engagement and Interaction

Cultivating a loyal community around your channel is crucial for long-term success. Engaged viewers are more likely to share your content, leave positive comments, and financially support your channel. Here are some strategies to foster community engagement:

Reply to Comments: Make an effort to engage with viewers by responding to their comments on your videos. Engaging with your audience shows that you value their input and encourages further interaction. This simple act can turn casual viewers into dedicated fans, as they feel seen and appreciated.

Host Live Streams: Live streaming offers a unique opportunity to interact with your audience in real-time. Host Q&A sessions, tutorials, or behind-the-scenes looks to build a stronger connection with your viewers. Real-time interaction can create a sense of immediacy and personal connection that pre-recorded videos can’t match.

Create Community Posts: Utilize YouTube’s Community tab to post updates, polls, and behind-the-scenes content. These posts keep your audience engaged between video uploads and provide a platform for more casual interaction. Polls can gather viewer opinions, while updates and behind-the-scenes content can make your audience feel more connected to your creative process.

Collaborate with Other Creators: Collaborations can expose your channel to new viewers and broaden your reach. Work with creators who have a similar audience to yours. Joint videos can add fresh perspectives to your content and attract the collaborator’s audience, potentially turning them into your subscribers.

Leveraging YouTube Analytics: Data-Driven Decisions

YouTube Analytics provides invaluable insights into your channel’s performance. By understanding and utilizing this data, you can make informed decisions to enhance your content and overall strategy.

Monitor Key Metrics: Track essential metrics such as average view duration, watch time, and audience retention. These indicators reveal how well your videos are performing. High watch time and retention rates suggest engaging content, while lower numbers may signal a need for improvement. Regularly reviewing these metrics helps you understand what works and what doesn’t, allowing you to adjust your content accordingly.

Analyze Traffic Sources: Understanding where your views originate is crucial for optimizing your promotional efforts. Determine if viewers are finding your videos through search, suggested videos, or external websites. This knowledge can guide you in refining your SEO strategies, focusing on platforms that drive the most traffic, and collaborating with external sites or influencers to expand your reach.

Evaluate Audience Demographics: Analyzing the demographics of your audience – such as age, gender, and location – enables you to tailor your content more effectively. For instance, if a significant portion of your viewers is from a specific age group or region, you can create content that appeals specifically to them, thereby increasing engagement and loyalty.

Experiment and Iterate: Use A/B testing to explore a variety of thumbnails, headlines, and content formats. This process helps you identify what best captures your audience’s interest. By analyzing the performance of various versions, you can iteratively improve your channel’s overall appeal and effectiveness. Continuous experimentation and adaptation are key to staying relevant and engaging.

Monetization Strategies: Turning Passion into Profit

Once you’ve built a substantial following, monetizing your YouTube channel can provide a steady stream of income. Here are some effective monetization strategies:

Ad Revenue: Joining the YouTube Partner Program allows you to earn money from ads displayed on your videos. Focus on creating content that attracts a high volume of views to maximize ad revenue. Understanding your audience’s preferences and producing high-quality content can significantly boost your earnings.

Channel Memberships: Offer channel memberships to your loyal fans. In exchange for a monthly fee, members can access exclusive content, badges, and other perks. This not only generates recurring revenue but also fosters a sense of community and belonging among your viewers.

Super Chat and Super Stickers: In live streams, viewers can buy Super Chats and Super Stickers to highlight their messages. This feature boosts viewer engagement and offers an extra source of revenue during live events.

Affiliate Marketing: Promote products and services relevant to your audience. Include affiliate links in your video descriptions and earn a commission for every sale made through your links. Choose products that align with your channel’s niche to maintain authenticity and trust with your audience.

Merchandise Sales: Create and sell branded merchandise, such as t-shirts, mugs, and stickers. Utilize YouTube’s merchandise shelf to showcase your products directly on your channel. This strategy not only generates income but also strengthens your brand identity.

Sponsored Content: Partner with brands to create sponsored videos. Ensure that the products and services you promote align with your audience’s interests to maintain authenticity. Collaborating with brands can provide substantial financial support while offering valuable content to your viewers.

Staying Ahead of Trends: Adapting to the Evolving Landscape

The digital landscape is in a constant state of flux, and staying ahead of trends is essential for continued success on YouTube. Here are some key trends to watch out for in 2024, and how you can adapt to them:

Short-Form Content: Short-form videos, like YouTube Shorts, are becoming increasingly popular. These bite-sized pieces of content cater to viewers with shorter attention spans and can lead to higher engagement. To capitalize on this trend, create concise, engaging videos that quickly capture viewers’ interest.

Interactive Content: The rise of interactive videos allows viewers to participate actively in the content. These videos can include choices that influence the outcome or even quizzes and polls. Experiment with interactive elements to engage your audience on a deeper level. For example, you could create a choose-your-own-adventure style video or interactive tutorials that let viewers decide what happens next.

Virtual and Augmented Reality: VR and AR technologies are becoming more accessible, providing new ways to engage audiences. Incorporating these technologies can offer immersive experiences that set your content apart. Consider creating VR tours, augmented reality filters, or other interactive experiences that can be enjoyed through these technologies.

Sustainability and Social Responsibility: Modern audiences increasingly value brands that prioritize sustainability and social responsibility. Showcasing your efforts in these areas can build a positive brand image and strengthen your relationship with viewers. Highlight your sustainable practices, charitable efforts, or community involvement in your content. This not only demonstrates your commitment to important causes but also aligns your brand with the values of your audience.

Personalization: Tailoring content to individual viewers is becoming more achievable with the help of data and AI. Use these tools to recommend videos that align with viewers’ preferences and viewing history. Personalized content can improve viewer satisfaction and loyalty. For instance, create playlists or suggest videos based on what your audience has previously watched, ensuring that each viewer feels catered to and valued.

Final Insights: Your Path to YouTube Success in 2024

YouTube marketing in 2024 offers immense opportunities for creators and businesses to connect with a global audience. By understanding your audience, creating high-quality content, optimizing for SEO, building a community, leveraging analytics, and exploring monetization strategies, you can build a successful YouTube channel.

Remember, consistency and authenticity are key. Stay true to your brand, engage with your audience, and continuously adapt to the evolving digital landscape. With dedication and the right strategies, you can turn your YouTube channel into a powerful platform for growth and success. So, grab your camera, unleash your creativity, and embark on your YouTube journey today! The possibilities are endless, and the world is waiting to see what you have to offer.

The Ultimate Guide to Instagram Marketing: Engaging Your Audience and Growing Your Business

Do you ever scroll through Instagram, mesmerized by the stunning photos, quirky videos, and vibrant stories, and wonder: “How can I use this for my business?” Well, wonder no more! This guide will help you tap into the power of Instagram marketing and turn it into a vibrant hub for your brand.

Imagine this: Engaged followers eagerly awaiting your next post. Customers lining up, thanks to a viral campaign. Your brand, a household name – all thanks to the magic of Instagram. Sound too good to be true? It’s not!

Here’s the secret: Instagram isn’t just about aesthetics (although beautiful visuals are a plus!). It’s about connecting with your audience on a deeper level, fostering genuine conversations, and turning casual scrollers into loyal fans.

Why Instagram? The Visual Playground for Businesses

Have you ever wondered why so many businesses are flocking to Instagram? It’s because Instagram is a visually-driven platform where users actively engage with content. People come to Instagram to discover new products, get inspired, and connect with brands in a more personal way. Unlike other social media channels that can feel text-heavy and impersonal, Instagram thrives on visuals. This creates a unique opportunity for businesses to showcase their brand story in a way that’s both creative and engaging.

What if, instead of dry product descriptions, you can use captivating photos and videos to showcase your products in action. What if, instead of long-winded mission statements, you can share inspiring stories about your company’s values and the impact you make. This visual storytelling allows users to connect with your brand on a deeper level, fostering a sense of trust and emotional connection that translates into brand loyalty and ultimately, business growth.

But it’s not just about aesthetics. Instagram boasts a highly engaged user base. People actively seek out content they find interesting, unlike other platforms where users might passively skim through posts. This active engagement makes Instagram a goldmine for businesses looking to connect directly with their target audience, build relationships, and convert followers into enthusiastic customers.

Ready to dive in and make the most of Instagram for your business? Let’s get started!

Step 1: Charting Your Course – Goals and Audience

Before you unleash a barrage of photos, take a moment to strategize. What are you hoping to achieve with Instagram? Do you want to boost brand awareness, drive sales, or build a community around your product? Having clear goals keeps your focus sharp.

Next, figure out your perfect customer. Who do you want to reach? Understanding their age, likes, and online activities helps you make content they will enjoy. Think about it – would you target your marketing towards teenagers the same way you target professionals? Probably not!

Step 2: Building Your Brand Identity – A Visual Symphony

Instagram is a visual playground, so crafting a captivating aesthetic is key. What colors, fonts, and design elements resonate with your brand? Consistency is crucial. Imagine your Instagram profile as a mini-magazine – each post should seamlessly flow into the next, creating a visually cohesive brand story.

Step 3. Content is King (and Queen!)

Now comes the fun part – churning out captivating content! Here are some ideas to get your creative juices flowing:

  • Quality Photos & Videos: Showcase your products in action, capture stunning visuals behind the scenes, or share user-generated content to create an authentic connection.
  • Stories: Utilize the magic of disappearing content! Share quick updates, behind-the-scenes glimpses, or host interactive polls and Q&A sessions.
  • Reels: Embrace the world of short-form videos with Reels. Think creative tutorials, funny skits, or inspiring time-lapses to truly grab attention.
  • Live Videos: Go live to connect with your audience in real-time. Host interviews, answer questions, or offer exclusive sneak peeks at upcoming products.

Here’s where the magic happens! Unleash your creativity with stunning photos, fun Stories, eye-catching Reels, and interactive Live videos. Watch your audience fall in love with your brand!

Step 4. The Power of Engagement – A Two-Way Street

Remember, Instagram is a social platform – it’s about give-and-take! Here’s how to spark meaningful conversations:

  • Captions that Captivate: Craft captions that tell a story, ask questions, and encourage responses. Use emojis strategically to add personality and spark emotions.
  • Respond to Comments: Every comment deserves a response! Thank your followers for their feedback, answer questions promptly, and show that you care about their opinions.
  • Respond to Stories: Don’t just respond to comments on your feed, engage with replies in your Stories too! This shows your audience you are actively listening and builds stronger connections.
  • Organize Contests and Prizes: Who doesn’t love a good giveaway? Host contests that encourage user-generated content and incentivize brand interaction.
  • Partner with Influencers: Partner with influencers who resonate with your target audience to expand your reach and tap into their established community.
  • Show Appreciation: Feature user-generated content (UGC) on your profile and stories. This not only fosters a sense of community but also encourages further content creation from your audience, and ultimately strengthens your brand presence on Instagram.

Don’t be a wallflower! Engage your fans with catchy captions, answered comments, and fun polls on Stories. Watch your love and sales grow!

Step 5. Hashtags: Your Secret Weapon to Getting Found

Visualize millions of people scrolling through Instagram, and you want them to stumble upon your amazing brand. Hashtags are like magic little words that help make that happen! Think of them as keywords people search for. Using the right ones is like putting up a neon sign that screams “Look at this cool stuff!” to the perfect audience.

But don’t just throw in every hashtag you can think of. Do your research! Find popular hashtags in your niche, but also sprinkle in some specific ones to target a more interested crowd. It’s like fishing – you want to cast a net that catches the right kind of fish, not just seaweed.

Here’s a fun tip: Instagram Stories lets you add hashtag stickers to your posts. Play around with them to add a splash of color and make your content even more discoverable!

By using hashtags strategically, you are opening the door to a whole new world of potential fans and customers. So, grab your metaphorical fishing rod and get ready to reel them in!

Step 6. Behind the Scenes: Cracking the Code with Analytics

Posting awesome content is just half the battle! The real magic happens when you peek behind the curtain and see what your audience loves most. That’s where Instagram Insights come into play – it’s your key to understanding and mastering Instagram!

Imagine you can see exactly which posts make your followers go wild with likes and comments. Insights show you which days and times are best for posting, so you can catch your audience when they are most active. It’s like having a superpower that lets you tailor your content to exactly what your fans want to see.

By analyzing this data, you can keep refining your approach and become an Instagram master! It’s all about learning, adapting, and growing – and with a little help from analytics, you’ll be unstoppable!

Step 7. Level Up: Turning Fans into Friends and Paying Customers

Building a community of brand fans is like having a stadium full of cheering supporters – awesome, right? But guess what? There’s a secret VIP section waiting for you! Here’s how to take your Instagram game to the next level and discover some monetization magic:

  • Show Off Your Stuff: Got amazing products? Don’t be shy! Feature them in your posts, but in a natural way that doesn’t feel like a sales pitch. Focus on the benefits they offer and how they can solve your audience’s problems. Think of it as showing your friends why they absolutely NEED this cool thing in their lives.
  • Team Up and Win: Partner with other brands that complement yours. This is a win-win! You get to reach a whole new audience, and they get to tap into your awesome fan base. Just make sure it’s a good fit – you wouldn’t want to promote something your followers wouldn’t love, right?
  • Become an Instagram VIP: As your follower count grows quickly, you might start attracting brands who want to work with YOU! They might ask you to create sponsored posts or shout-outs about their products. This is where all that hard work and community building pays off – you get rewarded for being an Instagram rockstar!

Remember, monetization is the icing on the cake. Focus on building a genuine connection with your audience first, and the money will follow. So go forth, create amazing content, and watch your Instagram success story unfold!

Step 8. Keep Calm & Gram On: Consistency Matters!

Building an awesome Instagram presence takes time and dedication. Don’t get bummed if you don’t see results in a flash. The secret weapon? Consistency!

Think of it like training for a race. You wouldn’t expect to win a marathon after one jog, right? Keep posting high-quality content, chat with your fans like real people, and use your data to keep improving your game. Slowly but surely, your Instagram will blossom into a vibrant hub that attracts, engages, and converts your target audience. Just like a beautiful flower, your success will bloom over time!

Step 9.

Embrace authenticity and vibrancy. Radiate the values you hold, and let love fuel everything you do. Remember, that your energy is magnetic; it attracts your audience and inspires people. A future business strategy is centered around love. So, it will bring abundance and success. By infusing your actions with genuine care, you’ll naturally achieve greatness. So, lead with love, and watch your community flourish.

So, are you ready to take the first step? Grab your phone, explore the content creation ideas in this guide, and start crafting captivating posts. Remember, success takes time and dedication, but with a little planning and consistent effort, you’ll be well on your way to cultivating your Instagram success story.

5 Jobs You Can Get with CompTIA Security+ Certification

CompTia certifications are some of the leading certs in the IT industry. But what type of job will the SY0-401 exam get you? In this article we show you five stellar jobs that you can snag by investing in some serious security training. Cybersecurity also known as Information Security (Infosec) is emerging as a critical field in both civilian and military organizations and job opportunities are emerging every single day. Certifications usually involve vague titles and that can make it hard to visualize an actual career path. Read on to learn about 5 great jobs you can get with Security+ certification!

Are these jobs actually any good?

Of course! They are challenging, exciting, and pay very well. Even entry-level security jobs can be worlds better than other entry-level work. These are just a few options as well as the overall Information Technology industry is just now beginning to understand the need for highly skilled security workers.

Systems Administrator

A Systems Administrator or Sysadmin is an IT professional with catch-all job. Basically the broad scope of a systems administrator is planning, implementing, and maintaining computer and server systems. This broad designation means that one Sysadmin might maintain a pre-set up school network while another might run a small business and be responsible for every single aspect of creating a network from the ground up. So specialized system administrators who run a network, server room, and keep a system free from malware and cyber attacks are becoming more commonplace. As a job you normally get great control in what you can and can’t do and the training in security is a great bargaining tool during interviews. Those with basic A+ struggle to compete against someone who can offer top-quality security! System admin jobs are quite unique depending on the place but will always need someone with security know-how.

cyber security certification against attacks threats viruses

Information Security Analyst

Security Analysts work in a range of security related job fields. From Data security to engineering new security systems, the work in this category is quite far reaching. A typical information security analyst may install firewalls and antivirus programs while testing and measuring the security of a network. This is a foundational role that you can build upon for years allowing you to springboard into careers such as a CEH (Certified Ethical Hacker). Requirements differ from job to job but a foundation in CompTia Security+ is the perfect start to getting your foot in the door for analyst jobs. As you get more advanced in Infosec Analyst roles, the different job titles get more specific and require unique training. These also can result in intriguing positions where you are do far more than monitor security with known tools, you create new ways to keep your clients safe and data secure. This is one of the best starting paths for someone who is serious about civilian security work.

Military or Industrial Infosec jobs (IT Specialist)

Infosec is ramping up to be the next big thing in warfare. While a specific title is hard to nail down for military and specialized security jobs (The vagueness alone of being called an IT Specialist helps increase security) there is a need emerging for trained IT Professionals that are able to work in sensitive environments. Demand increases steadily every year but we are looking at an exponential jump in the need for qualified candidates who can solve some of the biggest security problems of the future. From securing the servers at Lockheed Martin to operating as a civilian contractor on a top-secret military base, cybersecurity jobs are numerous and rewarding. Corporations, especially large-scale ones such as Boeing, need top-notch security for everything from financial data to technical design plans. A cursory look at shows hundreds of opportunities to work in Infosec. One of the cool aspects of this career path is the need for Top Secret clearance, Q clearance, or other fancy titles. You are privy to the weight and responsibility of national or industrial secrets. It takes work and integrity but can pay six figures quickly into your career.

cyber attack proprietary information theft confidentiality

Penetration Tester

Penetration Testing or a Pen Test is an authorized attack on a network with the goal of finding and exploiting a security flaw. This is usually done to see if the ability to access features and data within a system is capable through a coordinated cyber attack. One of the most interesting career paths available in Information Security is Penetration Testing. A Pen Tester has a narrow focus of finding security flaws and exploiting them in order to see how stable and secure a system is. This is often confused with Ethical Hacking, an informal version of pen testing that includes more destructive possibilities and isn’t always authorized. Pen Testers are working through a company to constantly improve and work upon the systems that they have in place. SYO-401 gives the foundational knowledge to start basic Pen Testing and springboard into a career where you get paid to try and break things. Sounds fun, eh? Normally CompTIA certification is paired with some extra training such as CEH but you can get an entry-level position Pen Testing through basic certification and work your way up to the more unique roles.

Independant Contractor

There is a niche market for setting up security solutions for small business and individuals who distrust or don’t need a large scale corporation to help them with security issues. They may even want a professional on retainer during the event of a cyber attack. CompTia Security+ helps you learn the skills necessary for starting your own little security business and with the ease of social media marketing, it isn’t a stretch to think about that as the next career move. Places where those who tend to lack the skills that come from a digital education have a great need and you can accomplish moral good as well by helping them be safe from the threats that are out there.

Some jobs don’t even exist yet

As a growing industry, Infosec will continue to become one of the largest in-demand industries in the world. New technologies like AI and self-driving cars offer incredible benefits to society but security risks scarier than ever before. Your future job might not even exist yet but you can be sure, if you study cybersecurity, your skills will be in demand. Look for AI related roles in the future as that will probably be the largest area of growth.

Will I be able to get a REAL job with just this certification?

Yes and no. Security+ is a very specific subset of training and covers everything you need to know in order to secure (And break into) most computer setups. That being said, an understanding of programming languages, advanced certifications, and specific knowledge of proprietary systems is required to fully be capable of securing a system to the standards of some career paths. Security+ gets you that entry-level qualification to apply and work any of the jobs listed and much more but it is really the first step in a lifelong pursuit of understanding cybersecurity. Tech changes all the time. Most employers expect you to know what this certification offers and understand every specific system and career path takes a bit more training and knowledge. You may need to broaden your computer system understanding by taking CompTIA A+ if you work at a small office and wear multiple hats, or you may need to learn C++ in order to understand the deep flaws in a system your company operates. You will never get to those careers though if you don’t start somewhere like Security+ and many companies will GLADLY take someone who is trained in security over someone who is not.

I’m still not sold on this cert…

That’s ok, we ask you try one thing before giving up on Security+ as a possible option. Take an online practice test! There is no better way to familiarize yourself with the content of an exam and also see if you even like what is covered. We have an awesome practice SY0-401 test for you right here that can give you a feel for what a career in infosec offers. Run through it once or twice before making your decision, it might change the direction of your whole life!

Thanks for reading!

Hopefully these five jobs have given you some epic ideas for a career path and helped you understand the importance of getting certified! Having a certification in any CompTia field opens up the floodgates for better wages, new career paths, and an exhilarating future! There is little to regret with the breadth of knowledge covered by Security+ and it will make you a more rounded IT professional no matter what field you eventually land in. If you got a stellar idea from this article, consider liking and sharing it with someone else who may be wondering the next step in their career as well. As always, thanks for reading and we hope you return to our blog again to learn more about the certification world!

Things to Know Before Taking the CompTIA A+ Exam

Getting certified. It’s a rite of passage in Information Technology and gives you the confidence and skills to solve the most complex IT problems out there. Taking the exam is a challenge most people even after intensive study and there are a few things that you can learn the hard way. We’ve made a guide of things to know before taking the CompTIA A+ Exam so you don’t have to look back with regret come exam day. In this article, we will show you some common mistakes people make when getting certified and help make the journey to certification a bit easier.

For many looking back at that time of preparing for the A+ comes with a mixture of nostalgia, regret, and joy. What should have been an easy straight-forward path to certification was undermined by stubbornness or a simple lack of knowledge. Many people have walked in confident only to fail the first exam. It isn’t usually intellect, or even passion for technology that gets them, they simply overestimate their own ability and underestimate the difficulty of the 200-901 and 200-902 exams.

Why do I want to get certified?

The first hurdle you face is simply deciding whether or not you should take the test to get certified. Your employer might offer to pay for it or you might be considering certification for perspective career choices. A+ gives you the foundational knowledge to be confident with an entry level IT job. These jobs though can pay on average over $50,000 a year making the time and financial investment required to get certified well worth it. CompTIA is an advantage over those without it and an excellent investment. You should heavily consider getting certified, especially if you are entering IT because it will help build a strong foundation for future success.

CompTIA A+ Exam Certification Information Technology

CompTIA A+ is well-respected but online they say some disparaging things

Many begin to be wary about taking CompTIA after doing all the initial research. On paper it seems like it teaches a killer skillset and you can get jobs that you’d LOVE to do. But with a cursory reading through message boards you’ll hear things like this,

“CompTIA mostly just means you know how to study for a test”

“A+ doesn’t teach you any real skills.”

“I never went to school and I’m in an exciting Tech career. Certs are a waste of time.”

The conflicting signals can make you hesitant to even pursue certification at all! But don’t listen to the naysayers! The training and studying it takes to pass the 220-901 and 220-902 exams is a mixture of practical hands on experience (Such as setting up a lab up in the garage for study) and USEFUL head knowledge. Many older IT professionals worked in the wildwest of Information Technology. Skills were rare, everything was self-taught, and education wasn’t through formal training. Times have changed though. There is so much value in a formal educational experience that teaches you professional terms, the history of technology, and why so many things do what they do. Without an intensive education it is easy to get stumped by networking hierarchy or the difference between a Printer port and a VGA port. While it feels laughable to mix those things up, it happens. When fixing a customers computer, you may walk into a set-up over 15 years old and be astounded by what you come across. A good grasp of tech history makes the situations you encounter manageable.

CompTIA certified Udemy course safety

You may have bad Tech habits you need to get rid of

On test day you might forget the answer to a staggeringly easy test question.

“What is the name of this object?”

For instance, let’s say the picture is an RJ-45 jack. You may think though, due to a bad habit of calling cords ethernet, that it’s an ethernet port. But… ethernet port isn’t even a possible answer. So then you guess. And miss a point. Bad habits alone cost may cost you several points on an exam.

If you learned your tech information informally through practical experience or working at a Mom and Pop shop, you probably have some terminology wrong. When you notice a bad habit in the months prior to test day, practice eliminating it as if you are taking a real test. Not only will this help you learn terms better, you won’t sound infantile when you are fixing someone’s computer and use a ridiculous term for something they know the name of. Many common day names for tech items are useful but wrong. This doesn’t mean you have to speak in another language but it’ll make a world of difference in your career too. Often professionals use layered terminology that is confounding to an everyday listener. Eliminating your weird bad tech habits makes you a far more professional worker.

No need to rush: You can schedule the CompTIA A+ exams on different days

CompTIA A+ has two exams but they do not need to be taken very close together. In fact they can be taken weeks or months apart. The amount of knowledge required between 901 and 902 can be intimidating. It’s easy to go in guns blazing and forget the names of things you use every day. Whether it’s knowing all the subsets of relevant Motherboard sockets, system requirements of an OS, or the proper names for cords, there is a ton of rote memorization. Don’t overestimate yourself. Focus on one exam at a time and give yourself at least a week, ideally a month, before the second part of the A+ exam. This insures that you can study up on things you forgot. While it is only 90 minutes, the amount of information involved can be staggering and it’s easier to study in chunks. This also gives you a chance to gauge whether or not to move onto the second part if you happened to fail the first exam.

You can learn and practice everything you need to know with free online exams

Online exams are a risk-free way to hone your craft and make sure you are ready on exam day. Online exam websites such as are incredible resources that give you real life solutions and practical experience. You can find 901 and 902 tests here and here! It’s easy to assume that by reading through the source material, you’d EASILY pass the test. Nothing can compare with using online practice exams as a way to study. It just works. The repeat answering of tough questions helps you drill some key concepts into your head. After a few weeks it’ll click. All of a sudden you’ll remember new things because you were practicing with the information regularly. Those who fail exams often wish they had known the value in practice exams. It saves money, time, and frustration. There are even some courses you can purchase that have great simulations such as those offered by Mike Meyers.CompTIA A+ certification book study mateial

Instead of being over-confident try to learn new skills and become an expert in what you know

Nothing is worse than failing the first portion of certification while an employer is paying for it. If you think, “I build computers for a hobby. This will be easy.” It might be time for a reality check.

CompTIA is hard! Building computers is great but the A+ is comprehensive and covers everything from printers to the massive variety of ports you’ll encounter. That’s why when people say disparaging things about the A+ certification, you know they are wrong. It’s not easy. It’s not so challenging that you will lose your mind studying, but you need to know a lot of information. Information that isn’t learned just by being “Good at computers.”

You want to over study anyways. If you need to know this stuff for a career, its better to learn now then flop around and make mistakes later on. Instead of thinking, “Oh I can do this already,” strive to be an expert in your field. There is nothing wrong with knowing the information so well it is second-nature.

Take it seriously. It’s a tough test but you’ll do fine if you practice and read a bit everyday. Over confidence will cost you money and time but by studying instead you walk our with new skills and a better outlook.

You should know that getting certified will make working in tech a lot more enjoyable

One of the things you should know before taking the CompTIA A+ exam is that you will love getting certified. Really the test is designed to get you thinking like an IT professional and skilled enough to get some awesome high paying gigs. Employers love tech workers with demonstrable measurable skill.

Go study. Put your heart and soul into learning all the concepts and necessary parts of getting certified. It’ll be a lot of work. We recommend more than a month for most people. When its over you might even realize you should have done this so much earlier in your life. Every single day you encounter little things that A+ training can help you overcome. You may even have been encountering issues for years and stumbling through the dark. With training you can finally know how to diagnose issues and why those issues occur! You can even fix them! Work gets easier, more enjoyable, and in a few months you may even think about other certs. They are a gateway to success and numerous promotions. Life is far easier in the tech world when you have the skills and confidence of certification. So go do it!

Thanks for joining us and listening to our advice!

We hope you’ve learned some things about the exam and we wish you luck with continuing your education in IT. If this article has helped you, share it with some friends! And as always, keep coming back for more blogs on the IT Cert Industry. Studying for a certification can be intimidating but you have so many modern resources available today. It’s worth it and the path has never been more enjoyable! There are always things to know before taking the CompTIA A+ exam that you’ll look back on and think, “Oh I could’ve learned that!” but that’s whats so great about tech. You can always be learning, growing, and improving. A+ is a foundation for an incredible journey and we wish you luck as you pursue getting certified.

Taking the N10-006: 7 Things You Should Know

So you want to get certified in CompTIA Network+ but aren’t sure about everything it entails? There are a few things that aren’t always said upfront about the N10 so we are here to help you out! This article has seven things you should know if you plan on being one of the skilled workers with this amazing cert! Our guide on 7 things you should know before taking the N10-006 might make your journey a little bit easier.

If you wait too long, you might be taking a different test!

The current CompTIA Network+ exam was launched February 28th, 2015. Approximately every three years, they retire the current Network+ exam and then create a new one with a different title and expanded information. Sometimes the changes are minimal but if there has been a large change in the last 5-7 years in technology, the test may have huge modifications.

English isn’t the only way to get certified.

As one of the largest providers of certification, CompTIA is an internationally recognized certification provider. It’s often believed that those who are non-native English speakers just have to suck it up and learn English to get certified. IT professionals from around the world take CompTIA tests but many do so after arriving in an English speaking country. If English is not your first language, remember to check and see if there are easier language options. Some tests offer as many as seven language options while others unfortunately are only in English. One of the perks of CompTIA Network+ is that the N10-006 can be taken in Japanese and German as well as English.

If you get certified now, you don’t ever (Possibly) have to again.

Certifications used to last a lifetime or at minimum a decade before an IT professional needed to go back in and get a renewal. The certification is good for 3 years from the date it is passed. With continued education though, you can renew the certification with minimal hassle. So you won’t ever need to test again as long as you are taking the steps to satisfy them.

Networking jobs are hard, in high-demand, and get you into shape.

routing switching cables network

N10-006 will make you successful in one of the most challenging career fields out there. Stereotypically IT is a desk job but with routing and switching you may spend a large amount of time crawling through ceilings, installing cables, and troubleshooting networking. So much can go wrong with a network that it’s a daunting task to fix one. Not only are they hard to diagnose and fix, they often require a lot of physical labor to get up and running. It’s not uncommon to be hired into the IT department only to find the ENTIRE server rack was left unlabeled. This means you have to trace dozens of cords through server racks to ports. If you like a challenge and solving unique problems in IT, you will love this career path.

routing switching cables network

This isn’t a “Walk in and pass” test

CompTIA A+ and 9 months of networking experience is recommended before doing Network+. The exam builds on the foundation that A+ establishes. While there is little in terms of crossover when it comes to OS and Hardware configuration, A+ teaches numerous networking concepts at the start. By studying these concepts you not only gain an edge with the concepts found on the N10-006 exam, you also memorize some of the same information (Such as networking tier diagrams). While passing the exam doesn’t require the same information, most jobs that involve networking will still require a strong foundation in the same skills that A+ teaches. So before you take the N10, consider taking some time and working through the A+ curriculum. It’ll make you a better IT professional regardless due to its wide base of instruction. As for experience, Network+ teaches some really specific tasks involving WAN, DNS, and more. Just knowing how to do everything, practically use it as a skill, and memorize all the different ports and designations, requires a LOT of work. Prior experience helps immensely in making this a simple transition. If you don’t work in IT. Buy some networking equipment and set a lab up in your home or office for practice. Also load up some practice tests from a reputable site like

PBQs will catch you off guard if you don’t prep for them

Remember to train for Performance-Based Questions. PBQs are one of the best ways the tech industry is able to certify you understand and can apply technology concepts. Basically a simulated environment is created via special software or an emulator that runs technology in a similar way to what you encounter in real-life. For instance a windows PBQ may ask you to change very specific things in Windows using a specific pathway (Hot Keys or CMD prompt). Networking PBQs will push you to apply your knowledge during a test. They can suck up a lot of time as well if you are unsure or lack the knowledge to solve the problem. Remember to train for the reality of what you encounter in networking not just the philosophy.

Don’t learn well with books? Find a real live teacher!

Last on our list of 7 things you should know before taking the N10-006 exam is a little known teaching tool. CompTIA offers instructor led classroom training. Some students learn better with a physical instructor then by book format. If Network+ is challenging or impossible to study for, don’t despair! CompTIA offers classroom instruction through partner programs and affiliates all over. These localized classes are small in scope with just a few students and are worth the extra cost. After all, if you fail an exam, you still have to pay to retake it, and if you fail twice in a row, you have to wait before a 3rd time. In a classroom setting you have a chance to talk with someone who not only understands the curriculum, they can practice and show you how to excel in your chosen field. Consider looking for an instructor if you might need the extra help. Courses can be found on the CompTIA website.

Thanks for joining us!

We wish you luck as you pursue certification! Passing the N10-006 solidifies your entry into the networking world and helps you sharpen the career trajectory you our on. We hope you learned something new reading through these 7 things you should know when taking the N10-006 Exam. Certification is a lifelong process full of thrilling paths to financial success and fun amazing work. If this article helped you, please like and share it with people who might need to know a bit more about Network+ and keep checking back for more blogs about succeeding in the IT world!

Tips for Passing Cisco CCNA Certification Exams

So you bit the bullet and want to get the coveted CCNA certification. Congrats on the decision! CCNA certified professionals are in demand worldwide and can work in a variety of high-paying career fields! So what’s next? We compiled a list of tips for passing Cisco CCNA certification exams because we know how hard they are! Just discerning the difference between the three exams can be a challenging question in and of itself. Read on to learn more about the CCNA testing process and how you can get certified!

CCNA Routing and Switching consists of three possible tests.

CCNA Routing Switching Cisco Networking Devices

For a CCNA professional there is one large exam consisting of material from two smaller exams, the 200-125 Exam also known as CCNAX or Interconnecting Cisco Networking Devices: Accelerated. Then there is the 100-105 Interconnecting Cisco Networking Devices Part 1, and 200-105 the Interconnecting Cisco Networking Devices Part 2. It can be a bit confusing. Basically you need to take one large test or two smaller tests to get certified. The tests contain roughly similar information.

The 200-125 is a composite test that contains the bulk of 100-105 and 200-105. It saves $5 from taking the ICND1 and ICND2 respectively. Really they are targeted towards two different audiences.

Accelerated is best for people who have intense networking experience, are confident in the knowledge they have, and wouldn’t mind an all day intensive testing session.

ICND1 and ICND2 are targeted toward individuals who want to split the test up into smaller more manageable chunks. Both will allow you to get your CCNA. It’s a matter of preference and what works best for you! Got it? Great.

Pick your test path and listen up, tips are coming.

woman working on network in lab server configuration

You need a lab. It’s near impossible otherwise.

CCNA certification is about practical hands on experience and important foundational head knowledge. Just grabbing a book or thinking you can walk in and pass is a sure way to lose a couple hundred dollars. It is not easy. You need to be able to practice networking fundamentals. The amount of technology covered by the exam is pretty vast but a router/switch, ISP, PC, RJ-45 cords, and a hub can easily be enough for starting to practice. You can work through WPS, WAN, DNS. You can build different network configurations. You can troubleshoot and learn everything required for basic networking. One useful exercise it to just build a network topography, set it up, tear it down, and rebuild it. Do this a couple times and you will start to understand the foundations of networking. Building a lab may be the most important part of passing a CCNA exam.

homemade lab voip testing phones network(A homemade lab set-up for testing VOIP phones)

Study until it is second nature or pay for the test a second time

If you can’t repeat back official networking terms with great accuracy, chances are you will struggle and likely fail your exam. Especially if you take the accelerated test. The CCNA tests are comprehensive and full of useful tidbits that many take for granted. Knowing terms is important but it is a lot of work. You need to memorize port numbers, internet speed designations, understand bitrate, and more. Study each day and commit every possible term to memory. You should know the name of every item you will encounter in a network. If it’s not on the test you will still encounter it at work someday! These certifications are valuable because they really do say something about your quality as an IT Specialist. This also helps you drop bad habits like calling a router a switch or mixing up odd hardware designations.

Use modern online tools such as Udemy and Practice Tests

The growth of certification training programs has been an incredible boon to those looking to get certified. Several courses on training sites like Coursera and Udemy cost less than $20 and offer incredible training that is relevant to CCNA. One of the advantages to using online tools is the fact that update them regularly as well. Try taking practice tests as well. They offer accurate real-life examples of what can be found on the test as well as help you condition yourself to know the answers by heart. Many courses and online test even offer sample simulation questions that are a bit more complex and test in-depth knowledge. We have 100-105 and 200-105 practice tests at They are excellent for helping you get the basics of the difference between ICDN1 and ICDN2 as well as gain some practical knowledge. It’s a good baseline as well for seeing if you want to go ahead and risk taking the 200-125.

Go Old School Cool: Flashcards and Practice Drills

Some of those old studying methods from High School work great for CCNA. Take the questions you struggle with during studying and write the answer down on a flashcard. A few weeks of this and you might have a healthy stack of advanced questions that you need to know for testing. Then review those flash cards two times per day. Once in the morning and once in the evening. It might be boring and feel like overkill but eventually the answers will become second nature to you. If the answer involves a physical process (Such as, how do you change the DNS settings on a router) then take a few moments every two days and practice those processes on a computer until you can do them comfortably with no outside help. Not only does this drill concepts into your head, it prepare you for an actual career where management might ask a hard tech question and you need the answer immediately. down the answer on a flashcard.

Don’t rush to take the test, especially the composite test

Take more than a month to study for CCNA level exams. The tests themselves include networking problems that may seem or feel second nature but bad tech habits or just a lack of terms can easily cost you major points on an exam. It’s even more important to spread out the exams (By taking ICND1 and ICND2) if you are nervous. That way you can have some time between the exams to brush up on the information and gauge whether or not you really know whats involved. It’s ok to choose the less intensive route. It will save you a lot of money as well if you don’t fail the 200-125. These tests are designed to be tough and unanswerable if you haven’t actually studied.

Thanks for reading our guide!

We hope these simple tips for passing the CCNA certification exams have helped you a little bit. Networking is one of the best career paths in IT today and with certification you can have a winning career in routing and switching. If this guide has helped you, please take a moment like, comment, or share it with someone who might need it. And as always, check back regularly for more blogs on the incredible options you have for getting certified!


How to Prepare for MCSA Certification Tests?

Entry level IT. We all have to start somewhere. If you’ve been thinking about diving into the tech industry, you may be wondering how to prepare for MCSA certification tests. This article walks you through some great tips for nailing MCSA certification tests. Microsoft is such a large company that they have an ecosystem of products and services that cover everything from Cloud computing to Gaming. Being certified with them means being certified with an industry leader in technology. Being a Microsoft Certified Professional opens doors everywhere for exhilarating careers that you will love. Microsoft also offers some of the best certifications and programs for technical training that you can find.

Why would I bother with MCSA certification at all?

The MCSA or Microsoft Certified Solutions Associate program is the starting point for many advanced certifications at Microsoft. The new MCSA credential is focused on certifying the ability to design and build technology solutions, specifically in the Microsoft ecosystem. Previously MSCA was focused on job specific roles but they recently changed the focus of the certification. Now a solutions associate isn’t just “Implementing a known technology” but instead focused on thinking through problems and how they can be solved.

MCSA is a catch all term for being trained in one of seventeen different tech focuses using Microsoft technology. Check out all the different certs right here! If you are open to learning you can most likely find a certification that fits your career trajectory from Windows Server 2016 to Cloud computing. After being certified, you have industry standard proof that you are a capable specialist in some field of tech. On top of making you a more qualified IT professional, higher levels of training exist to broaden your skills such as the MCSE level. To get to higher levels though you must be certified on the MCSA level.

That’s great, but how do I prepare for an MCSA Certification test?

Every certification will have a section like this on the cert page.

Preparation starts with learning about your particular certification. Most certs will require 2-3 exams, sometimes from a set list or involving elective courses. These exams take a significant amount of time to study for, on average cost $150, and certify that you can use some specific piece of technology. Microsoft Certifications cost somewhere between $300-$450 when all is said and done. They normally cater to one product or tech as well, for instance the MCSA Windows 10 course requires passing the 70-698 exam and the 70-697. Installing and configuring windows 10 and configuring windows devices respectively. Total that’s $300 and a lot of required knowledge. They also usually list the recommended skills, which vary from basic “Foundational” skills to more specific skills.

So the first step in preparation is understanding how many exams your certification requires, what those exams are on, and what skills are recommended before pursuing the MCSA.

Second, don’t ignore the incredible resources Microsoft has given you (For FREE)

Microsoft often offers PDF files and even several long form video series that document the different certifications they offer. Watch them and read up! They literally are feeding you the information you need to be familiar with. If they offer a video series, take some time and slowly work through it. Microsoft obviously selected these resources for a reason. These test are not easy, they are challenging and require a commitment to study and learn. Just knowing how to use Windows 10 or being “Good at Windows 10” is hardly a sign that you are capable. The test has very specific questions that may require a great deal of memorization.

MTA is never a waste

Because they are not required for MCSA people often discount the value in becoming a Microsoft Technology Associate. MCSA tests practical knowledge and how to actually work with a given technology, while the MTA course focuses on beginning concepts and the foundational philosophy behind a technology. It’s the difference between “What is Windows 10 and why do we use it.” and “Install the correct OS for this piece of hardware and configure it correctly.” One teaches you what the technology is, the other certifies you can use and adapt to problems with the technology. It may seem like a baby step but if you are struggling with the practical concepts of an MCSA cert, try stepping back and learning the foundational knowledge that an MTA offers. They are generally shorter easier courses that will give you a key foundation for learning an existing Microsoft technology. It’s never a waste to to pay the Microsoft certification cost for investing in a stronger foundation before tackling the MCSA level. There are a ton of MTA options and it only requires one exam to get an MTA cert.

Youtube and Online exams have never been such good friends to you

Youtube is full of great tutorials by people who have passed or train students to pass Microsoft certifications. Take time and browse all the incredible resources available. Some have created specific courses that a quick search will bring up. Also don’t discount online exams. Several online tests exist for nearly every certification exam. These tests are usually written by people who have gone through the cert process, are updated regularly, and best of all tend to be free! Take some time USE THESE RESOURCES. Practice tests are designed to simulate the real world conditions you will test in and have a random selection of questions related to your specialty. Here are great practice tests that cover the Windows 10 MCSA. Take it so you can get a good feel for what the exam is actually like!

Use the uncommon virtue of common sense

Preparing for an exam requires studying. That’s pretty obvious but it’s amazing how many people neglect to actually study and walk into a test confident only to leave with a fail and less money in the wallet. Take the exams seriously. Drink water, rest up, make sure you are fed beforehand. The exams should be treated with the same reverence and expectation as a college exam is. Especially since passing them enables you to enter into new career paths. So you should approach your certification as serious as possible. The only thing worse than failing a certification is failing on the job because you didn’t put in the necessary work to succeed.

We hope you nail those exams!

Thanks for joining us and learning how to prepare for MCSA certification tests. Pursuing certs can be rewarding financially and lead to increased options and confidence at work. Best of all, it’s just satisfying to know you are an expert. You possess skills few do. We hope this guide helped you and wish you luck as you test. If you found this helpful, take a minute and share this with another techie friend or like the article. And as always remember to come back often and read some more blogs on current certs!