Professional Diploma in Digital Marketing v7.0
Question 1
You are reviewing your ad within a newly created Ad Group. Which Adwords metric determines the auction rank and the order of your ad on the page relative to other advertisers? Choose one of the following:
Exhibit:
- A. CTR
- B. CPC
- C. Avg. Pos
- D. Impr.
Answer : A
Question 2
Which tab will you first click on within the Google AdWords screen shown below in order to access your Ad Groups?
Answer : 
Question 3
Click on the appropriate link within the Google AdWords screen shown below in order to broaden the range of targeted geographic locations for your campaign.
Answer : 
Question 4
Which one of the following is a factor that does NOT impact the Quality Score within
Google AdWords? Choose one from the following:
- A. Bid
- B. Relevance of ad
- C. Quality of landing page
- D. Geographic performance
Answer : A
Question 5
What is the term used to describe a concise and direct instruction to the end user about what to do next contained within an ad called? Choose one of the following:
- A. Call to Action
- B. Call to Purchase
- C. Call to Engage
- D. Call to Convert
Answer : A
Question 6
What does the formula shown below calculate? Choose one of the following:
Exhibit:
- A. Click Through Rate
- B. Acquisition Quotient
- C. Cost Per Mille
- D. Unique User Rate
Answer : A
Question 7
Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns? Choose one of the following:
- A. Google AdWords
- B. Bing Media Centre
- C. Google Analytics
- D. Yahoo Ad Centre
Answer : A
Question 8
Deciding how much to pay within an ad campaign is part of the ____ strategy. Choose one of the following to complete the sentence:
- A. Bidding
- B. Keyword
- C. AdWords
- D. Payment
Answer : A
Question 9
What is the practice of setting your ad copy to change based on the search phrase used known as? Choose one of the following:
- A. Dynamic Keyword Insertion
- B. Dynamic Ad Word insertion
- C. Dynamic Copy Insertion
- D. Dynamic Insertion
Answer : A
Question 10
Where would you click next in the screen shown in order to link your Google AdWords account to your Google Analytics account?
Answer : 
Question 11
You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:
- A. " "
- B. [ ]
- C. ( )
- D. * *
Answer : A
Question 12
Which series below reflects the Google AdWords account hierarchy? Choose one of the following:
- A. Account – Campaign – Ad Group – Ad
- B. Account – Ad Group – Campaign – Ad
- C. Ad Group – Campaign – Ad – Account
- D. Account – Ad Group – Ad – Campaign
Answer : A
Question 13
What are the two complementary component aspects to Search Engine Marketing (SEM)?
Choose one from the following:
- A. SEO and PPC
- B. PPC and CPA
- C. CPA and SEO
- D. CTR and PPC
Answer : A
Question 14
Paying for advertising only after the user clicks on the ad is known as ____-___-_______.
Choose one of the following to complete the sentence:
A. Pay-Per-Click -
B. Pay-Per-Acquisition -
C. Pay-Per-Lead -
D. Pay-Per-View -
Answer : A Topic 3, Analytics
Question 15
Where would you first click in the Google Analytics screen shown in order to see which devices are being used to access your website?
Answer : 