Professional Diploma in Digital Marketing v7.0

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Exam contains 199 questions

You are reviewing your ad within a newly created Ad Group. Which Adwords metric determines the auction rank and the order of your ad on the page relative to other advertisers? Choose one of the following:
Exhibit:


  • A. CTR
  • B. CPC
  • C. Avg. Pos
  • D. Impr.


Answer : A

Which tab will you first click on within the Google AdWords screen shown below in order to access your Ad Groups?




Answer :

Click on the appropriate link within the Google AdWords screen shown below in order to broaden the range of targeted geographic locations for your campaign.




Answer :

Which one of the following is a factor that does NOT impact the Quality Score within
Google AdWords? Choose one from the following:

  • A. Bid
  • B. Relevance of ad
  • C. Quality of landing page
  • D. Geographic performance


Answer : A

What is the term used to describe a concise and direct instruction to the end user about what to do next contained within an ad called? Choose one of the following:

  • A. Call to Action
  • B. Call to Purchase
  • C. Call to Engage
  • D. Call to Convert


Answer : A

What does the formula shown below calculate? Choose one of the following:
Exhibit:


  • A. Click Through Rate
  • B. Acquisition Quotient
  • C. Cost Per Mille
  • D. Unique User Rate


Answer : A

Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns? Choose one of the following:

  • A. Google AdWords
  • B. Bing Media Centre
  • C. Google Analytics
  • D. Yahoo Ad Centre


Answer : A

Deciding how much to pay within an ad campaign is part of the ____ strategy. Choose one of the following to complete the sentence:

  • A. Bidding
  • B. Keyword
  • C. AdWords
  • D. Payment


Answer : A

What is the practice of setting your ad copy to change based on the search phrase used known as? Choose one of the following:

  • A. Dynamic Keyword Insertion
  • B. Dynamic Ad Word insertion
  • C. Dynamic Copy Insertion
  • D. Dynamic Insertion


Answer : A

Where would you click next in the screen shown in order to link your Google AdWords account to your Google Analytics account?




Answer :

You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:

  • A. " "
  • B. [ ]
  • C. ( )
  • D. * *


Answer : A

Which series below reflects the Google AdWords account hierarchy? Choose one of the following:

  • A. Account – Campaign – Ad Group – Ad
  • B. Account – Ad Group – Campaign – Ad
  • C. Ad Group – Campaign – Ad – Account
  • D. Account – Ad Group – Ad – Campaign


Answer : A

What are the two complementary component aspects to Search Engine Marketing (SEM)?
Choose one from the following:

  • A. SEO and PPC
  • B. PPC and CPA
  • C. CPA and SEO
  • D. CTR and PPC


Answer : A

Paying for advertising only after the user clicks on the ad is known as ____-___-_______.
Choose one of the following to complete the sentence:

A. Pay-Per-Click -

B. Pay-Per-Acquisition -

C. Pay-Per-Lead -

D. Pay-Per-View -



Answer : A Topic 3, Analytics

Where would you first click in the Google Analytics screen shown in order to see which devices are being used to access your website?




Answer :

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Exam contains 199 questions

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