Microsoft Dynamics 365 for Marketing v1.0

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Exam contains 109 questions

Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.
How should you define who receives this Customer Journey?

  • A. Create a Static segment.
  • B. Create a Segment Type.
  • C. Edit the contacts in database.
  • D. Create a Dynamic segment.


Answer : D

DRAG DROP -
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:




Answer :

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer-journey

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?

  • A. Profile Segment
  • B. Interaction Segment
  • C. Landing Page Segment
  • D. Customer Insight Segment


Answer : B

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscriptions

You are a marketing professional for AdventureWorks Cycles. You want to create a new subscription form with a new subscription list.
You have created the new subscription list, but must be able to see the subscription list selection in the designer toolbox.
When creating the new form, which form type must you select to meet the condition?

  • A. Landing Page
  • B. Event Form
  • C. Forward to a Friend
  • D. Subscription Center


Answer : D

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

DRAG DROP -
You are a marketing professional.
You need to create a subscription center marketing page that will include a subscription list you have already created. The marketing page will be reviewed by a colleague.
Which three actions should you perform in sequence, to create a Subscription center form? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:




Answer :

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

The sales team needs guidance on adding Contacts to existing segments.
Which three statements accurately describe those process? Each answer represents a complete solution.

  • A. Those who do not have access to the segment entity cannot add a contact record to a segment.
  • B. A Contact can be added to a static segment while viewing the contact record.
  • C. A Contact can be added to several segments at once.
  • D. Those who do not have access to the segment entity can add a contact record to a segment.
  • E. A Contact can be added to a dynamic segment while viewing the contact record.


Answer : BCD

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/manage-segments-from-contacts

You are a Dynamics 365 Marketing functional consultant.
You create a marketing subscription list and you need to make it available for website visitors.
In which two ways can you do this?

  • A. In the Email Marketing form, drag the created subscription list to the form.
  • B. In the Subscription Center form, drag the created subscription list to the form.
  • C. In the Landing Page template, drag the created subscription list to the form.
  • D. In the Event Template, drag the created Subscription List to the form.


Answer : AB

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

DRAG DROP -
You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created. The marketing form will be finalized by a colleague.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.
Select and Place:




Answer :

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.

  • A. Published Marketing Lists where the subscription field is set to True
  • B. Active Marketing lists where the subscription field is set to False
  • C. Published Marketing Lists where the subscription field is set to False
  • D. Active Marketing Lists where the subscription field is set to True


Answer : D

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?

  • A. Journey Form
  • B. Forward to a friend Form
  • C. Landing Page Form
  • D. Subscription Page Form


Answer : C

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms

DRAG DROP -
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:




Answer :

You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this ג€ghost textג€?

  • A. Label
  • B. Prefill
  • C. Default Value
  • D. Placeholder


Answer : D

You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. image element
  • B. divider element
  • C. text element
  • D. form element


Answer : AC

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks

You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?

  • A. Pre-fill Form
  • B. Survey Form
  • C. Journey Form
  • D. Subscription Center Form


Answer : D

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill

You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.
Which field type should you use?

  • A. Single Line on the Text
  • B. Floating Point Number
  • C. Whole Number
  • D. Decimal Number


Answer : D

References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields

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Exam contains 109 questions

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