M233 IBM Social Business Solution Sales Mastery Test v1 v7.0

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Exam contains 66 questions

Which of the following customer conditions can be addressed by IBM ECM solutions?

  • A. Proliferation of information.
  • B. Rapidly growing regulatory and legal demands.
  • C. Expense control and limited access to capital.
  • D. All of the above.

Answer : B

http://public.dhe.ibm.com/common/ssi/ecm/en/lbb03005usen/LBB03005USEN.PDF (page
2, second paragraph)

What feature of the Lotus Quickr content libraries will send a notification when a library document has been modified?

  • A. Subscription
  • B. Document search
  • C. Folder navigator
  • D. Version control

Answer : D

Reference: https://www-304.ibm.com/support/docview.wss?uid=swg27016641

Using collaboration software like Lotus Connections helps organizations work smarter by

  • A. improving information sharing
  • B. improving third-party software features
  • C. enhancing wikis
  • D. developing Lotus Connections services

Answer : A

What do you need to get the benefits of social business?

  • A. Secure and scalable technology, business outcomes that matter and responsible management practices.
  • B. Employees who know how to use social business technology.
  • C. Training on social business tools and applications.
  • D. A company presence on Facebook and Twitter.

Answer : C

What is a documented benefit of a personalized web experience?

  • A. Lower initial cost to develop.
  • B. Increased conversion rate, increased engagement, broader audience.
  • C. Decreased complexity for users.
  • D. Increased viewership driven by product giveaways.

Answer : B

Reference: http://www-01.ibm.com/software/info/customerexperience/

Which feature of IBM Cognos Business Intelligence is designed to meet the specific demands of business analysts?

  • A. Data exploration for multiple dimensions and hierarchies.
  • B. Simplified ad hoc reporting.
  • C. Portal integration.
  • D. Go! Search

Answer : A

20designed%20to%20meet%20the%20specific%20demands%20of%20%20business%20a nalysts%20&source=web&cd=5&ved=0CDMQFjAE&url=http%3A%2F%2Fwww.inteligencij a.com%2Findex.php%2Fen%2Fabout-us%2Fresources%2Fwhite-papers%2Fanalysis- and-reporting%2F42-how-ibm-cognos-8-bi-meets-the-needs-of-financial-and-business- analysts%2Fdownload.html&ei=kGjKTqCGGpGZhQeMnM3IDw&usg=AFQjCNHuI9SXb2-

An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

  • A. Cognos allows organizations to select the appropriate roles that match their user behaviors.
  • B. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
  • C. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
  • D. Cognos was designed to take information from multiple applications and pull it together into a single platform.

Answer : B

Which are the current shifts in the marketplace that are driving the need for businesses to become social?

  • A. Smartphones, social networking and social analytics.
  • B. Economic challenges and aging demographics.
  • C. Remote access devices and keeping up with pop culture lifestyles.
  • D. Connecting entrepreneurs with venture capitalists.

Answer : A

Discussion Forums in Connections 3 can be created where?

  • A. In your own Profile.
  • B. Only in Communities.
  • C. As part of an Activity.
  • D. Standalone and inside Communities.

Answer : A

http://infolib.lotus.com/resources/connections/3.0.0/doc/lc300abd001/en_us/html- wrapper.html

An organization's journey toward becoming a social business begins with the alignment of what?

  • A. Organizational goals and culture.
  • B. Executive goals and labor contracts.
  • C. Employee compensation model and customer satisfaction.
  • D. Marketing message and employee networking.

Answer : A

ftp://public.dhe.ibm.com/common/ssi/ecm/en/gbd03109usen/GBD03109USEN.PDF (first page)

Which Connections service allows distributed teams to complete projects on time and meet goals?

  • A. Bookmarks
  • B. Activities
  • C. Profiles
  • D. Blogs

Answer : B

79b836fc19685256c1f001475de/$FILE/Lotus_Connections_3.0_Overview.pdf (slide 10)

What did the 2010 IBM Global CEO Study reveal as the three differentiators of High
Performing Companies?

  • A. CEOs that blog, large scale company use of public social networks, great advertising campaigns.
  • B. Active customer facing forums, moderated comments to ensure good behavior in the community and product review video sharing.
  • C. Embody creative leadership, build operating dexterity, reinvent customer relationships.
  • D. Instant messaging available from the home page, analytics to determine sentiment trends, rich mobile applications.

Answer : C

Reference: https://www-
950.ibm.com/events/wwe/grp/grp007.nsf/vLookupPDFs/Exceptional_Web_Experience_Tim o_Pentikainen/$file/Exceptional_Web_Experience_Timo_Pentikainen.pdf (slide 4)

According to studies by IBM and Gartner, what do CIOs list as their number one concern?

  • A. Compliance
  • B. Business analytics
  • C. Mobility solutions
  • D. Risk management

Answer : B

The relatively small percentage of users who create the most social messages about products and services are known as what?

  • A. Tippers
  • B. Fans
  • C. Friends
  • D. Reviewers

Answer : D

Which of the following statements about Quickr is NOT true?

  • A. Quickr provides basic workflow for notification and approval.
  • B. Quickr leverages the strengths of the IBM application platforms Domino and WebSphere Portal.
  • C. Quickr users can only create Places if they have administration rights to the server.
  • D. Quickr out of box includes a Template to create a Standard Place.

Answer : C

Reference: https://www-304.ibm.com/support/docview.wss?uid=swg21429482

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Exam contains 66 questions

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