Salesforce Certified Pardot Specialist v1.0

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Exam contains 134 questions
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What does scoring measure?

  • A. Personal information about a prospect
  • B. Time spent on website by a prospect
  • C. Activities performed by a prospect
  • D. Time spent on a website by a prospect and explicit information about the prospect


Answer : C

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

  • A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven"™t been active in 60 days.
  • B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven"™t been active in 60 days.
  • C. Create a completion action based on the prospects time to adjust their score to 0 if they haven"™t been active in 60 days.
  • D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven"™t been active in 60 days.


Answer : A

When should an automation rule be used instead of a segmentation rule?

  • A. To perform the action to only apply once for prospects that match the rule.
  • B. To perform the action to be based on criteria.
  • C. To have the action retroactively apply to prospects that match the rule.
  • D. To perform the action to apply continuously for prospects that match the rule.


Answer : D

What is the difference between a dynamic list and a static list?

  • A. Dynamic list membership CANNOT be manually updated but static list membership can be manually updated.
  • B. Dynamic lists are retroactive while static lists CANNOT be retroactive.
  • C. Dynamic list membership can be manually updated but static list membership CANNOT be manually updated.
  • D. An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect is added.


Answer : A

What must happen in order for a newly created lead record in Salesforce to be created in Pardot immediately? (Choose two answers.)

  • A. Salesforce connector has sync all setting turned on
  • B. Lead record has a prospect ID at the time of creation
  • C. Lead record has an email address at the time of creation
  • D. Salesforce connector set to automatically create prospects


Answer : AD

A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as
Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)

  • A. Bob"™s prospect record will have a tag of "clicked" applied to it.
  • B. Bob"™s prospect record will show him clicking on the link and filling out the form.
  • C. Kate"™s prospect record will show her clicking on the link and filling out the form.
  • D. Kate"™s prospect record will have a tag of "clicked" applied to it.
  • E. Bob"™s visitor record will have a tag of "clicked" applied to it.


Answer : BCD

What behavior should an Administrator expect if a new send email step is added to the middle of an engagement program that has been running for several weeks?

  • A. All prospects in the engagement program will receive the email, even those who have already reached the end.
  • B. Only prospects in the engagement program who have NOT reached that step will receive the email.
  • C. All prospects in the engagement program who have NOT reached the end will receive the email.
  • D. A new email CANNOT be added to an engagement program.


Answer : B

In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)

  • A. Shared Contact or Lead ID
  • B. Shared Assigned User ID
  • C. Shared email address
  • D. Shared tracking pixel


Answer : AC

What causes a sync from Salesforce to Pardot?

  • A. Updating a formula field in Salesforce
  • B. Updating the record"™s assigned owner
  • C. Prospect opens one to one email
  • D. Updating a field on a contact record that does not have an email address


Answer : B

Reference: https://help.salesforce.com/articleView?id=pardot_what_causes_prospects_to_sync_from_salesforce_to_pardot.htm&type=5

How many social posting connectors can be created in one Pardot account?

  • A. There is no limit of social media accounts per social platform.
  • B. One social media account per social platform.
  • C. Five social media accounts per social platform.
  • D. One social media account per user role, per social platform.


Answer : A

An error is noticed under the Email Sending Domains.
Where should an Administrator go to change the SPF entries?

  • A. Account Settings
  • B. Dashboard
  • C. Company"™s DNS
  • D. CRM


Answer : C

By default, which object is Salesforce is created when a new prospect is assigned in Pardot?

  • A. Lead
  • B. Opportunity
  • C. Content
  • D. Account


Answer : A

What are two components of a dynamic list? (Choose two answers.)

  • A. Only adds prospects to the list the first time it runs.
  • B. Automatically updates list membership based on criteria.
  • C. Can add an action to the dynamic list that triggers when a new prospect is added.
  • D. Can be split into multiple static lists.


Answer : BD

How can a Pardot user grant a Pardot team member access to their Pardot account? (Choose two answers.)

  • A. Click the "Grant Pardot Access" link on the Pardot dashboard.
  • B. Email Pardot Support with a customized access link.
  • C. Hover over the person icon in Pardot and select "Grant Account Access."
  • D. Click "Grant Access" from the request email they receive.


Answer : AC

Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

  • A. %%description%%
  • B. %%name%%
  • C. %%tittle%%
  • D. %%form%%
  • E. %%content%%


Answer : ACE

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Exam contains 134 questions
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