Adobe Real-Time CDP Business Practitioner Professional v1.0

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Exam contains 50 questions

A Real-Time Business Practitioner wants to receive alerts when an error occurs while ingesting data from a source connection.
Which method should the practitioner use to enable this?

  • A. Subscribe to source flow run failure alerts
  • B. Subscribe to failure alerts from monitoring UI
  • C. Create failure alerts in source workflow


Answer : A

Before using Adobe Real-Time CDP, a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.
Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

  • A. CPM
  • B. Time-to-market
  • C. CPA
  • D. AOV


Answer : BC

A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schema. Data is then ingested and stored in the Data Lake.
Which Platform service is the best place to analyze the data to support different use cases?

  • A. Query Services
  • B. Data Science Workspace
  • C. Catalog Service
  • D. Real-time Customer Profile


Answer : B

A financial services start-up implements Adobe Real-Time CDP and ingests third-party data with lead information. The start-up provides credit cards with crypto currency bonus offers.
Which two attributes could be used to understand high-value prospects? (Choose two.)

  • A. Number of bank accounts
  • B. Household income
  • C. Credit score
  • D. Bitcoin price


Answer : BC

A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.
What explains why the segment size which includes both forms is 12,000?

  • A. 3,000 people filled out form 1 or form 2
  • B. 12,000 people filled out both form 1 and form 2
  • C. 3,000 people filled out both form 1 and form 2


Answer : C

A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000.
What explains this decrease in segment size?

  • A. The dataset had a 30-day TTL set.
  • B. More profiles met the segment criteria during the time difference.
  • C. The created segment was activated to a destination.


Answer : A

Which feature of Real-Time CDP can be utilized to view amalgamation of all the fields contained within multiple schemas sharing the same class?

  • A. XDM Schema
  • B. Union schema
  • C. Event Schema


Answer : B

A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile.
Which identity must the practitioner set?

  • A. Primary identity
  • B. Secondary identity
  • C. Identity class


Answer : A

A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources.
Which two elements must match in the data sources for the profile to merge? (Choose two.)

  • A. People identifier
  • B. Profile ID
  • C. Identity value
  • D. Namespace


Answer : CD

A banking and insurance company has “membered” as the unique user id for customers who land on their website from Google organic search and authenticate.
Which namespace is recommended to fetch profiles for known customers?

  • A. Custom namespace for memberid
  • B. Custom namespace for Google Click ID
  • C. Customer namespace for authenticated id


Answer : A

As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically.
Which merge method should the practitioner select?

  • A. Dataset timestamp
  • B. Timestamp ordered
  • C. Dataset precedence


Answer : B

What is an example of a profile namespace?

  • A. Device name
  • B. Email
  • C. Segment
  • D. Display Name


Answer : B

A Real-time CDP business practitioner needs to determine how data will be prioritized and what data will be combined to create that unified view of a customer profile.
Which feature should be used?

  • A. Merge Policies
  • B. Union Schema
  • C. Identity Graph


Answer : A

Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the UI?

  • A. Profiles > Merge Policy
  • B. Profiles > Browse
  • C. Profiles > Union Schema
  • D. Profiles > Overview


Answer : B

A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.
What must they do in order to complete the new destination creation?

  • A. Move to the activation flow
  • B. Select an audience
  • C. Create their own marketing action


Answer : C

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Exam contains 50 questions

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